Brand Activated Premium (BAP) is powered by Revvim AdAi, a third-party integration within Adthena.
Step 1 - Google Account Access
BAP requires access to two Google accounts to get up and running: your Google Ads account and Google Search Console (GSC). Each will need to be connected separately as part of your onboarding.
Google Ads account(s) access is accomplished by inviting access###@revvim.com to your Google Ads account as a user with standard permissions. (Please note that the exact email address will be provided to you in your onboarding process.)
It's important to note that we work seamlessly alongside your existing tools. Our primary interaction with your accounts involves installing our script using Google Ad Scripts and creating a negative KW list. All actions that BAP takes can be viewed in the Activity Log of our customer reporting tool.
A sample of our script can be provided to you upon request.
Google Search Console (GSC) access is accomplished by inviting access@revvim.com to your GSC as a user with full permissions.
Note: Please provide access to a domain-level GSC rather than a URL-level property. This allows us to track organic traffic across your entire site, including subdomains. Without it, we may not be able to accurately account for organic traffic increases that occur outside the primary URL.
Step 2 – Account Review
Once we have access to your Google Ads account(s) and GSC, we conduct a review of your account structure. In most instances, we can review your structure and complete our configuration steps in a matter of days. More complex or unique account structures may require some additional consultation. We will also use this time to confirm with you any unique elements of your trial, such as:
- Campaign exclusions / inclusions
- Domains that would appear to be competitor domains but which should be treated as "friendly," for example affiliates, flanker brands or resellers
- Locality requests
During this phase, we also will work with your business team and decision-makers to define what a successful trial looks like and how we will measure results.
Adthena will show that Brand Activator Premium delivers:
- A drop in ad cost
- A drop in paid clicks
- An increase in organic clicks
From our customers, we would like to understand the impact on KPIs, whether the KPIs being measured are revenue, leads, conversions, etc. This is best understood by looking holistically at KPIs from both paid and organic traffic.
Our team has deep analytic experience and is happy to support your efforts to evaluate the effectiveness of BAP in Google Analytics or Adobe Analytics. We would be happy to partner with you to build an holistic report to provide the data to make an informed decision.
If you'd like us to help with your analysis, please feel free to invite access@revvim.com to Google Analytics or Adobe Analytics and we will partner with you to set up the appropriate templates.
Step 3 - Passive Learning
In passive learning mode, no active actions are taken in the account, as it functions as a simulation mode. Passive learning mode uses scripts in Google Ads to gather spend and volume data, then analyzes it to find terms eligible for BAP, samples search results to gauge competitor activity, and combines this with Ads metrics to estimate potential reclaimed spend opportunities and project savings.
It’s a way for us to gauge what the opportunity looks like in the account before we take any action and before committing to a risk-free 30-day trial.
Step 4 - Trial Start Date
Once the configuration is complete, we set a mutually agreeable start date for the trial.
Step 5 - Performance Reviews
We will meet at least twice during the trial:
First Performance Review - 10 Days in
- We look at the initial performance, answer any questions about the data, and make decisions about desired changes to our configurations.
Final Test Review - 25 Days in
- We will quantify the impact of the results from the trial and discuss what a continuation of the engagement would look like.
- By this point, we should have sufficient data to understand the value of BAP and for you to make a data-driven decision regarding its ongoing use and we will discuss whether you will continue with BAP or not.