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Imaan Virani

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Latest activity by Imaan Virani
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    Imaan Virani commented,

    Official comment
    1. Community
    2. General Q&A
    3. Hourly Terms best practice

    The best way to decide on how to approach hourly terms is to consider which terms have the most value to the business. This might be terms with the highest conversions, terms that you want to prote...

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    Imaan Virani commented,

    Official comment
    1. Community
    2. General Q&A
    3. Proactive Insights

    You’ve come to the right place! Adthena has loads of tools to help you do just that. Set up Smart Monitor alerts so that you’re automatically notified when selected competitors gain or lose share i...

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    Imaan Virani commented,

    Official comment
    1. Community
    2. General Q&A
    3. Which other teams in my business could find benefits in using Adthena?

    Absolutely! A number of different marketing and commercial teams find Adthena’s insights valuable - and knowing how can help you drive adoption. As an example, here’s how the different teams at Mar...

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    Imaan Virani created a post,

    3 questions you can now answer with Share of Search

    1. Community
    2. Inspiration Corner

    We’ve been hearing a lot about Share of Search lately - so what is it all about?  In a recent interview, Les Binet, group head of effectiveness at Adam&eveDDB, discussed how he was on the search (...

    • Imaan Virani
    • Edited
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    • 2 votes