Which other teams in my business could find benefits in using Adthena?

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Anna-Liisa Toom

• July 06, 2021 14:59

I'm trying to figure out how to increase Adthena adoption across my business and which other teams might find Adthena useful? Can you share any examples please?

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• Official comment

  

  Imaan Virani

  • November 09, 2021 12:29
  • Edited

  Absolutely! A number of different marketing and commercial teams find Adthena’s insights valuable - and knowing how can help you drive adoption. As an example, here’s how the different teams at Marks & Spencer use Adthena’s data:

  • Paid Search Teams: Adthena’s data is used to guide day-to-day campaign decisions and inform weekly priorities. 

  • Category Teams & Business Unit Directors: Insights are leveraged to help adapt strategy in response to competitor movements

  • Marketing Directors: Adthena’s market intel helps escalate risks and alert the wider marketing team of new or returning entrants.

  To learn more, read our case study here.

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