You can pause and resume Close Variants at any time. When paused, all Brand Activator terms are removed from the Negative Keyword List. To manage this setting, go to Brand Activator Settings and scroll to the bottom of the page.
Health warning: Pausing Close Variants takes effect immediately, while resuming may take a few days.
Comments
1 comment
As additional step I would recommend to check the Adthena negative kw list to ensure no terms are blocked in it when Brand activator has been paused.
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