Lindsay Schofield
Director, Customer Experience Global
- Total activity 349
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Activity overview
Latest activity by Lindsay Schofield-
Lindsay Schofield created an article,
Connecting Your ChatGPT Ads Manager Account To Adthena
AI Ads Intelligence requires a ChatGPT Ads Manager API key to power Decision Intelligence for ChatGPT Ads. This connects your ChatGPT Ads account data to Adthena, enabling actionable competitive in...
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Lindsay Schofield created an article,
Selecting Topics for AI Ads Monitoring
The Mechanism: How Topics Become PromptsTo track competitor activity, we simulate real-world user behavior across AI search engines. We take your chosen business topics and automatically generate a...
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Lindsay Schofield created an article,
Brand Activator Premium - Calculating Reclaimed Ad Budget
This article explains how reclaimed spend is calculated within Brand Activator Premium (BAP), including the formula used and how full-price CPC is determined.Reclaimed Spend Formula (CPC Differenti...
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Lindsay Schofield created an article,
How To Create Brand Activator Premium Low-Cost Campaigns
Step 1: Clone Campaign(s) Duplicate one search campaign, matching all targeting settings (Geo, Device, Audience, etc) for BAP terms (typically branded). Remove any negative branded keywords & exclu...
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Lindsay Schofield created an article,
Brand Activator Premium 30-Day Risk-Free Trial
Brand Activated Premium (BAP) is powered by Revvim AdAi, a third-party integration within Adthena.Step 1 - Google Account AccessBAP requires access to two Google accounts to get up and running: you...
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Lindsay Schofield created an article,
Brand Activator Premium Bid Walkdown Process
OverviewThe purpose of the Brand Activator Premium (BAP) bid walkdown process is to reduce the costs of uncontested Google Ads auctions, i.e. those auctions where no competitor ad is present, while...
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Lindsay Schofield created an article,
Why Do Auto Takedown and SERP Tracker Show Different Results?
Auto Takedown and SERP Tracker both detect trademark infringements, but they don't always show the same results. If you've noticed discrepancies between the two, here's why.Auto Takedown automatica...
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Lindsay Schofield created an article,
Using Adthena API with Third-Party Tools
Adthena does not impose restrictions on the means by which its API is accessed. You are free to connect to the Adthena API through a variety of methods, including custom integrations and a wide ran...
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Lindsay Schofield created an article,
Incognito SERP Indexing
Adthena indexes data by collecting results directly from Google’s SERP in a neutral, incognito environment. This approach removes user-specific signals and ensures a consistent view of search resul...
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Lindsay Schofield created an article,
AEO Performance
AEO Performance is a paid add-on that provides comprehensive national-level performance and competitor analysis of search activity across leading AI search platforms ChatGPT, Perplexity and Google ...