Lindsay Schofield
Director, Customer Experience Global
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Head to Head Comparison
Use the Head to Head Comparison to analyze up to three competitors, calculate the total percentage of shared search terms, and uncover new search term opportunities. The Venn diagram provides a cle...
What is Adthena?
Adthena is a market-driven tool. Instead of monitoring a fixed set of keywords, Adthena dynamically refines search terms most likely to drive traffic to your domain. By continuously adapting to the...
Linking your Google Ads to Adthena: What are the benefits and how do I link?
Linking Options Why Link? Data Security Navigate to Google Ads Integration First Time Google Ads Linking Upgrade Legacy Linking or Add New Account Steps for Your MCC Admin Linking Options Option ...
Market Trends
Market Trends gives you a clear view of how your top 10 competitors are performing over time. By tracking key metrics, you can spot changes in their strategies and uncover emerging industry trends....
Top Ads
Top Ads displays paid desktop and mobile ads that have been shown by you and your competitors when we searched for any of your search terms. Navigate to Top Ads Date Picker Filters Top Ads Table ...
Scheduled Reports
Scheduled Reports automate data monitoring by notifying you of specific changes in the search engine results page (SERP) that may impact your campaign performance and business goals. By leveraging ...
Selecting Topics for AI Ads Monitoring
The Mechanism: How Topics Become PromptsTo track competitor activity, we simulate real-world user behavior across AI search engines. We take your chosen business topics and automatically generate a...
How To Create Brand Activator Premium Low-Cost Campaigns
Step 1: Clone Campaign(s) Duplicate one search campaign, matching all targeting settings (Geo, Device, Audience, etc) for BAP terms (typically branded). Remove any negative branded keywords & exclu...
Incognito SERP Indexing
Adthena indexes data by collecting results directly from Google’s SERP in a neutral, incognito environment. This approach removes user-specific signals and ensures a consistent view of search resul...
AI Overview Explained
AI Overview explains where and how AI Overviews appear across search terms and how their presence relates to query structure, search intent, and ad placement. The report is organized into four tabs...