Lindsay Schofield
Director, Customer Experience Global
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API 101
What are APIs? What are benefits of using APIs? API potential applications Real world examples APIs vs Connectors vs Data Dumps I am not technical, where do I start? How do I access to Adthena's A...
MCC Linking: Secure, Efficient, and Industry-Standard
The Google Ads Manager Account (MCC) linking method is an industry-standard practice recognized by Google as the most efficient and secure way to connect Google Ads accounts. It is also best practi...
Understanding Affiliate Networks and Ad Hijacking
What are Affiliate Networks?Advertisers join the network and list their affiliate programs. These programs offer various commission structures and creatives (banners, text ads, etc.) for paid searc...
Which languages and alphabets does Adthena support?
Supported LanguagesDanishDutchEnglishFrenchGermanItalianNorwegianPolishSpanishSwedishCurrently only languages that use the Latin alphabet are supported. What does 'supported' mean?A market is consi...
Comparing Adthena and Google Ads Functionality
While both Adthena and Google Ads offer valuable insights for search marketing, they differ in how data is captured and reported. Here's a side-by-side comparison: Adthena Google Ads Search te...
Enabling Auto Takedown: Find your trademark & authorize Adthena
Why don't I see Auto Takedown in my account? Multi-trademark monitoring Find your trademark details Authorize Adthena Other resources Why don't I see Auto Takedown in my account?Auto Takedown is n...
Google Shopping
Google Shopping Ads, also known as Product Listing Ads (PLAs), are a feed-driven ad format that allows advertisers to showcase individual products directly on the search results page. Adthena’s G...
Brand Activator requirements
For Brand Activator to work, your Google Ad campaigns need to meet some specific criteria. Here's what's important: Google Ads: You must link your Google Ads account to Adthena. This is so we can ...
Summary Dashboard: What is a Lone Ranger?
A Lone Ranger is a search term where your domain is the top organic result and are the only paid ad at the at the top of the search engine results page over a period of 7 days. Text ads at the bott...
Smart Monitor Settings
You may customize your alerts or turn them off altogether by clicking on the grey cog in the alert bell pop-up, or by selecting “Smart Monitor Settings” in the main Settings menu. Note that Smart M...