Lindsay Schofield
Director, Customer Experience Global
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What’s the Difference Between Adthena and Auction Insights?
Auction Insights allows you to compare your performance with other advertisers who are participating in the same auctions as you. It provides insights into a specific group of competitors relevant ...
API - Where to start
Scenario #1: I'm an API novice. Read API 101 Scenario #2: I’m a non-technical user looking to get my developers up and running with Adthena’s API. Before a developer can get started with Adthena’s ...
How is the CTR calculated for Organic data?
The CTR (click through rate) represents the probability that someone will click an advertisement or result on Google after they have performed a search. In most cases, the probability that someone ...
SERP Tracker Rule Settings
Advert Text Policy Navigate to Settings Rule Overview Rule Management Use Cases Advert Text PolicyYou may report advertisers who misuse your trademark in the ad title or description. However, Goog...
What is Whole Market?
Whole Market is Adthena’s secret sauce and one of the main things that sets us apart from any other tools out there. Rather than requiring you to select and upload lists of search terms that you wa...
Market Share
Market Share presents your top 10 competitors in a doughnut chart, comparing their share of clicks and spend across both paid and organic listings. This provides a clear overview of performance com...
Search Term Opportunities
Search Term Opportunities displays search terms where your competitors have appeared with a paid ad in the last 7 days, but you have not. Navigate to Search Term Opportunities Search Term Opportun...
Brand Activator Premium - Calculating Reclaimed Ad Budget
This article explains how reclaimed spend is calculated within Brand Activator Premium (BAP), including the formula used and how full-price CPC is determined.Reclaimed Spend Formula (CPC Differenti...
Why Do Auto Takedown and SERP Tracker Show Different Results?
Auto Takedown and SERP Tracker both detect trademark infringements, but they don't always show the same results. If you've noticed discrepancies between the two, here's why.Auto Takedown automatica...
AEO Performance
AEO Performance is a paid add-on that provides comprehensive national-level performance and competitor analysis of search activity across leading AI search platforms ChatGPT, Perplexity and Google ...