Lindsay Schofield
Director, Customer Experience Global
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Looker Studio general resources
See the Bigger Picture with Looker Studio Combine Adthena data with organic search, social media, display advertising, and more – all within Looker Studio (formerly Data Studio) by Google. This fr...
How frequently is Adthena data updated?
Daily dataData for the previous day is generally available from 9AM local time for all countries. Consider the timezone difference when working on accounts from different locations. If you're unsur...
How can Adthena support Performance Max?
What is Performance Max? Performance Max is Google’s goal-based campaign type that allows performance advertisers to access all Google channels (or platforms) within a single campaign. You can reac...
Device
Device provides a quick overview of performance across different devices, allowing you to easily understand your competitors' strategies over the past 30 days. Navigate to Device Date Picker Expor...
How does Adthena use Artificial Intelligence (AI) and Machine Learning (ML)?
Adthena seeks out millions of search terms each day. Each term is examined multiple times to provide an accurate view of the auction landscape it belongs to. We use this observed data to estimate t...
SERP Tracker CSV Report: Column Definitions
Exporting Captured Infringements (CSV Format)Within the SERP Tracker, you can export captured infringements as a CSV file, which provides valuable data for insight and analysis. Below is a breakdow...
Exclusions
Exclusions lets you ignore Competitors and Search Terms, or reject Search Term Opportunities, that Adthena identifies as important but you consider irrelevant to your business. Please note...
Understanding the Impact of Multiple Ads
How multiple ads affect Google Ads data How multiple ads affect Adthena metrics MyAnalytics Dashboard Planned Future Updates How multiple ads affect Google Ads dataGoogle’s double serving ads: Wha...
Brand Activator: Capture Incremental Traffic at a Lower CPC with Low-Bid Campaigns
Benefits When Low-Bid Campaigns Are Activated MCC Linking Requirement Setup Instructions FAQ BenefitsLow-bid campaigns enhance Adthena’s Brand Activator by ensuring your brand remains visible on G...
How often are search volumes updated?
Adthena uses Google’s average monthly search volume as one of its underlying data sources. The search volume is updated once a month as it becomes available from Google.