Lindsay Schofield
Director, Customer Experience Global
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Adthena API Services: What we provide and what's not covered
What we provide We can help you understand limitations of our API offering. We can also assist if any endpoints return data in a unexpected format (aside from what's outlined in our documentation)...
Tracking Broad and Phrase Match Terms in Brand Activator
Whilst Brand Activator is designed to work best with exact match keywords, you can technically track broad and phrase match keywords — but there are a few important limitations to keep in mind. Br...
How do I switch out Brand Activator search terms?
It’s very easy to make changes to your Brand Activator search terms but the changes must be made in Google Ads and Adthena. Check new terms meet Brand Activator requirements. In Google Ads, update...
Why can't I see all of my competitors in Adthena?
If you're expecting to see a competitor in your Adthena reports but can't, there are several possible reasons: The Competitor is Not Running Paid Ads To check if a competitor is running ads: Go to...
How are search terms prioritized by Adthena?
Brand Activator terms.Hourly terms ranked by volume.Priority terms ranked by volume.User managed search term groups ranked by volume.Brand terms ranked by volume.All other search terms ordered by v...
Pause and Resume Brand Activator Feature
You can pause and resume Brand Activator at any time. When paused, all Brand Activator terms are removed from the Negative Keyword List. To manage this setting, go to Brand Activator Settings and s...
Pause and Resume Brand Activator Close Variants
You can pause and resume Close Variants at any time. When paused, all Brand Activator terms are removed from the Negative Keyword List. To manage this setting, go to Brand Activator Settings and sc...
Brand Activator organic impact reporting: Link Search Console and Google Ads Accounts
You must be the administrator for both Google Ads and Search Console to proceed with linking the two platforms. Go to 'Tools & settings' > 'Setup' > 'Linked accounts'. Using the search bar, look f...
Brand Activator: Recommendations for Organic Teams
Optimize On-Page SEO Title Tags & Meta Descriptions: Ensure that each page has a unique, descriptive title tag and meta description. Both should include the primary keyword naturally and within th...