Lindsay Schofield
Director, Customer Experience Global
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Brand Radar
Brand Radar gives you comprehensive insight into your brand’s performance across your full competitive landscape. Whether you're analyzing shifts in performance, examining competitor brand bidding ...
Scheduled Reports History
Scheduled Reports History provides a record of all the scheduled reports that have been emailed to you from Adthena. These reports are downloadable, making them easily accessible to your entire tea...
Filters and Saved Filters
Filters allow you to quickly refine charts and tables by individual competitors, Competitor Groups, Search Terms, Search Term Groups, and your Google Ads campaigns (if your Google Ads account is li...
What's the difference between Frequency and Share of Impressions?
Frequency is the % of times Adthena sees a competitor when conducting our searches. Share of Impressions is the Estimated Impressions on a group of terms divided by the total available.
Search Term Detail
Search Term Detail provides in-depth insights into your Paid, PLA, and Organic search term data. Discover which competitors are bidding on relevant terms, evaluate their performance, and view the e...
Which web browser should I use to access Adthena?
The Adthena application supports these current browsers versions: Google Chrome Firefox You might be able to access Adthena using another browser such as Internet Explorer, Safari or from a m...
Brand Activator Premium Bid Walkdown Process
OverviewThe purpose of the Brand Activator Premium (BAP) bid walkdown process is to reduce the costs of uncontested Google Ads auctions, i.e. those auctions where no competitor ad is present, while...
AEO Landscape
The AEO Landscape Report helps you understand your brand’s visibility across leading AI search platforms ChatGPT and Perplexity. Adthena currently indexes data across the UK, US, and Australia, as ...
Ad Hijacking Detection Legacy
Ad Hijacking Detection is an add-on feature of Adthena's fleet of Brand Protection solutions that helps detect illegitimate advertisements and identify the affiliate and imposter networks that are ...
What is the timezone of my account?
The timezone is determined by the geography of your account. Generally timezones match location timezones. For locations that are geographically very big and cover multiple timezones like the Unite...