Lindsay Schofield
Director, Customer Experience Global
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Competitor Groups
Competitor Groups allow you to organize and track specific sets of competitors—such as partners, niche players, market leaders, or any segment that’s relevant to your strategy. Navigate to Compet...
Search Term Settings
Search Term Settings is where you can manage hourly, priority, and Bing terms within your account. Search Term Prioritization Navigate to Search Term Settings Hourly Terms Priority Terms Bing Infri...
What is Labs?
Adthena is built for customer value and outcomes, so everything we develop is based on feedback from our customers. Labs is a place for us test potential new features directly with our users. Adt...
All Competitors
All Competitors shows the advertisers that appeared alongside you across Paid and Organic channels on both Desktop and Mobile platforms. Navigate to All Competitors Export Data Filters All Compet...
Unraveling Adthena's distinctive data approach
Adthena does not replicate any actual Google Ads data of yours or your competitor's campaign within our interface or via the API. Adthena is an independent, proprietary technology that creates a da...
Competitor Dashboard
Adthena’s Competitor Dashboard profiles your top competitors, displaying key metrics and core strengths in a single, visual format—updated weekly. This data is generated from all search terms where...
Summary Dashboard
The Summary Dashboard provides a visual snapshot of key insights from the past week and highlights actionable ‘quick win’ opportunities. Navigate to Summary Dashboard Last 7 Days Trend (My Terms) ...
Adthena's Metrics Explained
Average Monthly Search VolumeSearch volume is a foundational input for calculating impressions, and by extension clicks and spend.Adthena uses Google’s average monthly search volume as one of its u...
A competitor is misusing my Trademark - What do I do now?
Adthena makes it super easy to report a Trademark misuse to the Publisher. The Infringement Report includes an evidence link, which you can use to report the issue directly to the Publisher by co...
SERP Tracker
SERP Tracker detects unauthorized use of your brand in search ads — flagging when competitors or partners bid on your branded terms or break trademark rules. View time-stamped SERPs, track infringe...